Brand Protection 101: Why Every Startup Needs a Trademark Early On

Brand Protection 101: Why Every Startup Needs a Trademark

We've seen it happen: A startup spends two years building a reputation, only to receive a legal notice from a competitor claiming trademark infringement. The result? A forced rebrand that kills momentum and erodes trust.

It's Cheaper to Protect Than to Pivot

Filing a trademark application costs a fraction of what a rebrand costs. It secures your right to use your name and logo in your industry class nationwide.

Common Misconceptions

• "I have the domain name, so I'm safe." False. Domain registration gives you no IP rights over the name.
• "I'm registered with the MCA." False. Company registration prevents others from registering a company with the same name, but it doesn't stop them from selling a product with your brand name.

The Process Condensed

1. Search: Verify uniqueness (we handle this).
2. File: Get your "TM" tag immediately.
3. Examine & Publish: The registry checks your application.
4. Register: Get the "®" symbol (usually takes 6-12 months).

Don't build your castle on rented land. Secure your IP assets today.